# Should we use Salesforce or HubSpot as our CRM?

Company size decides it in practice. Below 200 employees the split is a dead heat — 38% each. Above 200 it isn't close: 85% Salesforce in the 201–1,000 band and 100% above 1,000. Size, not sector, is the deciding variable.

The two are not really competing head-to-head across the whole market. Salesforce is the system of record in 63% of high-growth companies; HubSpot appears in 77% of stacks but is the CRM for only 33% and a marketing layer beneath Salesforce for another 44%. The realistic question is often which one runs marketing, not which one wins.

## Sources

- **Measurement** — [GTM Tech Stack study — the size crossover](https://www.leanscale.team/knowledge/research/customer-tool-stack-study/)

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Cluster: Crm_migration · https://www.leanscale.team/knowledge/answers/salesforce-or-hubspot-which-crm/