# Are the commonly quoted RevOps ROI statistics real?

Largely no. The famous figures — 10–20% sales productivity gain, 30% lower GTM expense, 100–200% marketing ROI — appear in a 2020 consultancy article with no sample size, no methodology and no citation. The ubiquitous "36% more revenue growth, 28% more profitability" is an orphan attributed to Forrester that traces to nothing.

Forrester's actual published figure for aligned revenue teams is 19% and 15%. The category is unusually circular: a figure is published without method, a vendor blog repeats it, an SEO page cites the blog, and within two years it is "industry standard." Check the primary document before it goes in a board deck.

## Sources

- **Measurement** — [RevOps Investment study — the stats don't hold up](https://www.leanscale.team/knowledge/research/revops-investment-study/)

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Cluster: Revops_org · https://www.leanscale.team/knowledge/answers/revops-roi-statistics-real/