# How often should we audit our GTM reporting?

Quarterly, as a standing review with an owner — checking that stage mappings, goal records, attribution coverage and expansion ownership still match how the business runs. Reporting doesn't break in one event; it drifts through four or five small, individually reasonable changes.

The audit checklist is short: has anyone added or renamed a stage, have goals been reset, has expansion changed hands between teams, has attribution coverage decayed. Each of those silently changes a headline number, and each is invisible unless someone looks on a schedule.

## Sources

- **Method** — [Executive GTM Reporting playbook — The quarterly audit](https://www.leanscale.team/knowledge/playbooks/executive-reporting-playbook/)

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Cluster: Reporting · https://www.leanscale.team/knowledge/answers/quarterly-reporting-audit/