# How should we report marketing-sourced versus marketing-influenced pipeline?

Sourced comes off the immutable first-touch field; influenced comes off campaign membership before the close date. Publish both with their definitions attached, because the two numbers will differ by a multiple and any deck that shows one without saying which invites an argument.

The trap is letting influenced expand until it covers everything. Bound it: which campaign types count, what the lookback window is, and whether an influenced deal needs a touch before opportunity creation. Write the definitions once and reuse them in every report rather than re-deciding per deck.

## Sources

- **Method** — [Executive GTM Reporting playbook](https://www.leanscale.team/knowledge/playbooks/executive-reporting-playbook/)
- **Method** — [Attribution playbook](https://www.leanscale.team/knowledge/playbooks/attribution-playbook/)

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Cluster: Inbound · https://www.leanscale.team/knowledge/answers/marketing-sourced-vs-influenced/