# How do we match inbound leads to existing accounts reliably?

Match on normalised email domain first, then on enriched company domain, then on fuzzy name as a last resort with a human queue behind it. Free-mail domains and subsidiaries are the two cases that break naive matching, so handle both explicitly rather than letting them fall through.

Lead-to-account matching is the capability that most often justifies a dedicated routing tool — it runs in roughly a quarter of high-growth stacks. Whatever you build, expose the match result on the record so a rep can see why a lead landed where it did.

## Sources

- **Method** — [Lead Routing playbook](https://www.leanscale.team/knowledge/playbooks/lead-routing-playbook/)
- **Measurement** — [GTM Tech Stack study — routing at 26%](https://www.leanscale.team/knowledge/research/customer-tool-stack-study/)

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Cluster: Enrichment · https://www.leanscale.team/knowledge/answers/lead-to-account-matching/