# What are the different lead routing models, and which should we use?

Five models cover nearly everything: firmographic/territory, round robin, product-based, vertical, and full randomisation — most companies run a hybrid. Name your model before you pick a tool, because the blend decides the tooling. More complexity in the blend means more router.

Routing is two layers, not one. A lead first hits a classifier — what kind of lead is this? — which hands it to the right engine, and only then does the engine's own matching logic pick the rep. Keep every routing decision in one place; the common failure is logic scattered across workflows nobody can read end to end.

## Sources

- **Method** — [Lead Routing playbook — The five routing models](https://www.leanscale.team/knowledge/playbooks/lead-routing-playbook/)

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Cluster: Routing · https://www.leanscale.team/knowledge/answers/lead-routing-models/