# Should I use first-touch or last-touch attribution?

Capture three touches, not one: First (immutable, set at record creation), MQL touch (what converted them), and Latest (most recent before the current stage). First and Latest are two fields; everything in between belongs in campaigns, not in a source field.

Choosing one model forces a false trade-off. First touch tells you what generated awareness, Latest tells you what closed the loop, and the MQL touch tells you what actually qualified them — three different budget decisions. Multi-touch is captured through campaign membership, then rolled up to the deal from the primary contact.

## Sources

- **Method** — [Attribution playbook — First, MQL, Latest](https://www.leanscale.team/knowledge/playbooks/attribution-playbook/)

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Cluster: Attribution · https://www.leanscale.team/knowledge/answers/first-touch-vs-last-touch-attribution/