# What is the first AI workflow a GTM team should build?

Research and enrichment. It is the only workflow type in the panel where nobody is still just talking about it — 47% run it in production and zero companies have it stuck at the idea stage. It has a clear input, a checkable output, and no send-side risk.

The second is conversational access to CRM and warehouse data, which has the widest gap between intent and delivery — half the panel is building it, a fifth have it live. Build the enrichment workflow first because it makes the data the conversational layer will read worth reading.

## Sources

- **Measurement** — [AI Workflows study — the deployment gap](https://www.leanscale.team/knowledge/research/ai-workflows-study/)

---
Cluster: Ai_gtm · https://www.leanscale.team/knowledge/answers/first-ai-workflow-to-build/