Your foundation for all funnel metrics
The GTM Lifecycle
Build the Foundation to Measure Your Funnel
Production
Conversion Rate
Cycle Time
Churn and Funnel Drop Off
Setting Up Your Stages
Master the GTM Lifecycle by setting up the right stages for all processes in the customer journey including leads, sales, customer, and POCs
Master the GTM Lifecycle by setting up the right stages for all processes in the customer journey including leads, sales, customer, and POCs
Master the GTM Lifecycle by setting up the right stages for all processes in the customer journey including leads, sales, customer, and POCs
Master the GTM Lifecycle by setting up the right stages for all processes in the customer journey including leads, sales, customer, and POCs
Measuring the GTM Lifecycle
Accelerate Your Marketing Efforts with data
Lead Source Taxonomy and Groupings
First, organize the main categories of your lead sources
Here's a Lead Source Taxonomy You Can Implement Right Away
Optimize Your Marketing data with the right attribution methodology
Unlocking Your Marketing Data with the best fit Attribution Methodology
Attribution Methodologies and Which to Use
First Touch Attribution
Last Touch Attribution
First and Last Touch Attribution
Multi-touch without Weighted Distribution
Multi-touch with Weighted Distribution
