Your foundation for all funnel metrics

The GTM Lifecycle

Build the Foundation to Measure Your Funnel


Conversion Rate

Cycle Time

Churn and Funnel Drop Off

Setting Up Your Stages

Measuring the GTM Lifecycle

Accelerate Your Marketing Efforts with data

Lead Source Taxonomy and Groupings

First, organize the main categories of your lead sources

Here's a Lead Source Taxonomy You Can Implement Right Away

Optimize Your Marketing data with the right attribution methodology

Unlocking Your Marketing Data with the best fit Attribution Methodology

Attribution Methodologies and Which to Use

First Touch Attribution

Last Touch Attribution

First and Last Touch Attribution

Multi-touch without Weighted Distribution

Multi-touch with Weighted Distribution

Ask Your Customer

For the full course visit our YouTube Channel!